Huge congrats to Kickstarter on their 2nd anniversary, and I love that they published so much interesting data about the funded projects in the past year. But I wasn’t really a fan of their pie chart (where all the slices were equal), since we know (from their own commentary!) that some slices are more equal than others. So I took the liberty of shuttling all the data they shared about projects in the past year into a Google Doc, and calculated some averages and made some better graphs. I’ve published the spreadsheet and charts.
Some interesting things…
- Cultcha! Film & Video + Music = 55.7% of funds raised.
- Design and Tech = bigger budgets. Average raise / funded project for those two were much higher than other categories. Were there outliers that screwed the averages?
- Tech backers spend the most. Average kick per backer was $119 for tech projects.
Kickstarter’s sitting on some really interesting data…especially about project funding patterns and pricing tiers. Averages only tell you a little tiny, tiny slice of the story; would love to see some time series data that looks at the psychology of funding behavior. For example, is there a “best time” for big backers to show up on the board to drive volume of smaller pledges? What’s the optimal pricing curve for pledge tiers by category? Etc., etc.